Icon Stories

The first Barbie doll was sold on 9 March 1959. The rest is history as they say. The mythology surrounding the doll has become a Jungian archetype for American women. For these women Barbie is far more than a “toy”: she is a metaphor for their unconscious desires and dreams. To “be” Barbie is a collectively inherited concept for millions of young women. The wise ancient Greeks understood that humans are tiny pawns being b...