Wendy’s, who is perpetually struggling to maintain a customer base in a crowded fast food field, is experimenting with adding surge pricing to their busiest times. So eating at, say dinner time, will now cost you extra money.
As a note McDonalds has already played around with this and found it made customers fucking livid. Depending on how the bills and display board are set up it’s also untested legal grounds.
Fast food has been actually doing poorly in recent years. Profit margins are shrinking as smaller and higher quality businesses are able to grab a larger market share without having to rely on the huge amount of staffing some chains need to maintain.
And this solution seems poised to anger customers and a work force that’s increasingly willing to leave. Do you want to get screamed at as an hourly employee because corporate jacked prices on a customer? When two people have the same order minutes apart and one is getting charged more.
And if it weren’t already obvious, surge pricing will not come with discounts for off-peak hours.
https://www.cnn.com/2024/02/27/food/wendys-test-surge-pricing/index.html