Quote by LadyX
I wonder how much of In-n-Out's rep is bolstered by California mythology though. Not to say that it's actually bad, but maybe we're partially duped into thinking it's good because we've all pre-accepted it as good, respecting it's revered status as a signature California fixture.
They have opened them up here in the Dallas area. I think there are a dozen or so here, I've tried it three times. I won't say my meals were bad, but they didn't blow me away, either. Yes, the meat was decent, and it's better than Wendys and McDonald's of course. But I don't think it holds a candle to a handful of local non-chain burger joints (not hipsterish $15 'gourmet burger' places) I've tried since moving here. Even Five Guys, another burger chain, blows them away.
I realize I'm blaspheming my west coast heritage here, but either we're pre-disposed to like it for emotional reasons, or the In-n-Out company itself has decided to go slack on quality as they expand. The latter is definitely possible, but I have a hard time believing it fully. What's more suicidal to your business model than to stop excelling at the one thing you're in business to sell (besides your own mythology)?
All I know is that it was always a big-time treat to eat there when I was a kid, and even when I was 18 or so. But to have it now, it's aggressively 'meh'.
It's delicious... Nerd.