Sports Illustrated is featuring its first plus-sized model in its new issue (as paid advertising though).
Most agree that it represents a step forward in celebrating curvy, confident women who can be sexy on the beach in a little bikini rather than the swimwear industry taking its usual approach in trying to find 'artful' ways to cover up and hide body flaws or thicker curves.
Critics are pointing out that model Ashley Graham looks more "normal/average" than plus-sized and she doesn't represent the plus-sized demographic, so this doesn't really have much impact at all.
As well, the SI cover predictably features a typical fit/slim model - Derek Jeter's girlfriend, Hannah Davis.
Would you rather see magazines like Sports Illustrated, or even Maxim or Playboy featuring more of a range of body types or do you think it's still better to cater to the 'aspirational' or fitness 'inspirational/motivational' images the industry has always favoured, while keeping 'plus-sized' or 'normal sized' images to a niche ad here or there or in non-mainstream skin magazines.
It still surprises me how - despite a decade of consumers wanting 'real women' images - the industries are either:
a) slow to implement this or ignoring changing social trends altogether
and/or
b) have implemented it as a trial, only to find real-women images aren't selling the magazine covers or products, even when they are mags/ads geared toward women.
Is society not quite as evolved as it thinks it is when it comes to beauty/body acceptance?