The generic answer would be that if those women don't deserve you at your worst, they certainly don't deserve you at your best.
I guess my advice would be don't be so desperate to find someone immediately. Give it time and you'll find one another!
I get the feeling that you might be trying too hard. Just be natural, be yourself, and above all lighten up a bit.
If they get the idea that you are just trying to hit on them they'll not want to know. That's not just what you say, it's how you say it, how you approach them, your demeanour. There's a fine line between being friendly and being pushy.
You can change your look, but it won't make a difference if you approach is wrong.
So, attractive women are shallow because they seek attractive men, and yet you only approach attractive women yourself? This is pretty much what your title and your post are telling us. If I may ask, how does that make you any less shallow than they are?
Dani gave you some nice advices, but I'll add my own perspective...
The way I see it, in love/dating/relationships a lot of it has to do with accepting and loving your own self. When you're in love with someone and it's reciprocated, an important part of the fulfillment is the pride of realizing who you can manage to attract: "Wow, I can attract a smart and gorgeous lady! I must be a great person myself!". This might sound very selfish, but just about everybody is like that: there's a great deal of self-directed love in relationships, in my very honest opinion.
Now if you keep seeking women that are more beautiful, intelligent, educated and entertaining than you are, it kinda hints to the fact that you're not really satisfied with your own person: how about dating a woman that's your equal? would you be satisfied with that?
Like attracts like, there's no way around it. Why would a gorgeous woman bother with an average looking guy when she can easily attract dozens of handsome males that are just as intelligent and entertaining as he is? Why would a successful guy bother with a girl that has absolutely no ambitions in life? There might be rare exceptions to this and sometimes the 'whole package' will be considered more than individual qualities, but generally speaking this is quite accurate of how things are.
So, here are your options:
1- You keep seeking partners that are out of your range and stay in a perpetual state of dissatisfaction.
2- You accept the fact that you're not all that good-looking and date women that are in your range (and therefore finally accept your own baggage of qualities/flaws).
3- You work on yourself. You want to date attractive women? Be attractive yourself. You want to date interesting women? Be interesting yourself. And so on and so forth.
If you're not hitting on them why does it even matter what they look like?
They will assume you're hitting on them because that's what men do. Women have to be guarded with what signals they give out, especially to people they don't know. All too often a woman who doesn't reciprocate an advance will be subjected to verbal abuse.
Being introduced to someone is far better than just starting a conversation cold. If that's your only strategy for meeting people you're going to having be prepared to take plenty of knock backs. If you want women as friends, develop friendships with men who have female friends. Introductions do a huge amount to instil trust and confidence - after that all you have to do is not be an asshole.
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Why not read some stories instead
NEW! Want a quick read for your coffee break? Why not try this... Flash Erotica: Scrubber They smell desperation and get it all the time.
There's no where for it to go. They're not going to be all over you if you just change your hairstyle. Why are you looking at it so superficially?
When was the last time you approached a women because you actually LIKED her other than 'she's hot'. Seems like you're just wanting a hot quick lay, not a relationship.
The average guys who have hot chick's for wives - it wasn't necessarily physical attraction that drew them together. Gaurantee you they have something in common and see eye to eye on things.
Other than shallow desperation and the desire to be a player - what ARE you bringing into any potential relationship?
I say that women who spend time on their appearance and have standards want men who have the same values.
Your mental approach - the very core of what's driving you forward - is the exact opposite of how they're looking at things.
Dani offered some very sage advice vis à vis your approach to women, and your selection of women to approach. You should really take her advice to heart. I can only add that while looks will open the door, looks alone won't earn you an invitation to come into the house.
At least for my part, a man being self-confident (note: this is different from being arrogant), well-read, well-spoken, subtly funny, multi-lingual, and a thousand other tiny, seemingly insignificant things go into the near-instantaneous decision to continue a conversation/begin actively flirting/accepting an invitation to dinner/whatever. It works both ways; I am no great beauty, nothing special to look at, but I am regularly approached by men of all ages and races, just by being myself.
Want to spend some time wallowing in a Recommended Read? Pick one! Or two! Or seven!
Talk to the average-looking girls. If you get to know them, they start to look better and better. The very attractive girls are tired of getting approached all the time.