That's just ridiculous! From a marketing angle I quite like it, a neat brandable carry around gimmick that fits in a wallet.
It seems like a great idea gone wrong to me. Something that just shouldn't have come about. It's all well and good if you carry a purse, but if you're like about 95% of guys, your wallet goes in a back pocket. I can't speak for anyone else, but I sure as hell won't be eating off something that spends most of the day within a few inches of my asshole...
LOL@Arryn.
It's like a spork gone bad, Z.