I've started publishing psuedo- erotica under the name of Lilith Lo. Initially, I didn't start at Amazon following their story content guidelines - I first published it in a more raw version at Smashwords - but after the positive responses via customers there I decided to modify the series and begin releasing it at Amazon as well.
The first book in the ongoing series is at Amazon now:
http://www.amazon.com/dp/B00P0LMRH8