At last, some hope for a porker like me!
That sums it up perfectly. That's what it all boils down to. They make it look like those models drink beer like crazy and keep that figure. Ain't nothing but a party, and you'll have gals climbing all over you if you drink enough of their product.
Yup. There are a short list of "hooks" that advertisers use. Almost exclusively, the alchohol industry uses the emulation, or "Be Like Me", hook. "If you do XYZ, You Too will be just like these happy people!!"