How are you all marketing your ebooks?

Are you using reddit or a personal blog or what?

I'll preface by saying that while it would be nice, I'm not really trying hard to monetize my writing. So I'm not doing any traditional marketing, buying ads, posting to book lists, etc. I do have a personal website, which I'm pretty pleased with, and with luck that and a "my shorts are free, but if you want to support my writing buy one of my ebooks" messaging is good enough for my goals.